Complementary Services for Growth: Group-Q and Wolfson House Writing Announce Partnership

Content Marketing Services Enhance Group-Q’s Sales as a Service

Some things are just better together: Fish and chips. Ham and Cheese. Salt and Pepper.

When it comes to business, Sales and Marketing are also better together than apart. If this is the case, then why do organizations often have sales teams but lack marketing? Are leaders unable to or reluctant to invest in marketing? Just like fish and chips, having one without the other can work, but it’s not as good.

Marketing and sales often work in sync, similar to a relay race.  Marketing focuses on moving a product or service from the company to the market through launches and awareness campaigns. Sales then takes the baton, working to move the product from the market to the customer.

How Can Content Marketing Help Your Business?

While Marketing can focus on many different areas, like social media, email, events, brand, and influencer marketing to name a few, content marketing is an area that has a tangible benefit for sales.

Content marketing focuses on creating and distributing content to your target audience. This content is used to attract, engage, and educate prospects to enable them to make informed buying decisions. Creating a regular cadence of blogs, white papers, case studies, and other types of content and promoting it on social media helps your prospective buyers understand how your products and services can solve their problems. For existing customers, content builds loyalty and retention. A content marketing program can establish you as an authority, leading to business growth.

Forbes put together some eye-opening statistics about content marketing’s impact:

• 74% of companies say content marketing increases lead generation
• Content marketing campaigns cost 62% less to launch and maintain vs. other types of campaigns
• 84% of businesses report successfully raising brand awareness with content marketing
• Companies that use content marketing report 6x higher conversions, i.e., influencing potential customers to take decisive action like making a purchase
• 62% said content marketing has the highest ROI from a business perspective

A New Sales and Content Marketing Partnership to Further Growth

Like peas and carrots, content marketing is a perfect match for Group-Q’s Sales as a Service model. This new strategic partnership with Wolfson House Writing will provide top-notch content marketing services to complement Group-Q’s Sales as a Service model.

“We joined forces to help our clients reach their growth goals,” said Diane McAveeney, CEO and Founder of Group-Q. “Content marketing will help support and enhance our Sales as a Service model, which focuses on growth and customer engagement.”

When firms consider expansion, they face significant hurdles such as cost, time, and risk, and often require high levels of management support to achieve results. With the Sales as a Service model, Group-Q’s strategic solutions team works with overseas and US-based LSPs and language technology companies who are seeking new ways to expand existing accounts and further growth. By integrating content marketing with the powerful Sales as a Service strategy, Group-Q can help businesses better enhance their market presence and drive customer acquisition.

Mimi Moore, Founder and Content Marketing Director at Wolfson House Writing, agrees that the combination of the two companies’ services provides a unique solution in the industry.

“A content strategy gives you a roadmap for developing content to support business initiatives,” Mimi explains. “Content marketing drives targeted engagement and helps you tell a story that aligns with the evolving needs of your customers and prospects. Wolfson House is here to help you share your story.”

Wolfson House Writing offers a variety of copywriting and content marketing services, including content creation, content promotion, and thought leadership. Creating content such as blogs, case studies, and thought leadership articles and promoting them on social media raises brand awareness, drives traffic to a company’s website, educates prospects, and establishes the company as a trusted authority. 

Enhance Your Strategic Advantage with Group-Q and Wolfson House Writing

When planning the next phase of growth for your business, it’s worthwhile to consider adding two things that just go better together: sales and content marketing from Group-Q and Wolfson House Writing.

Are you ready to write your next chapter? We invite you to explore the full potential of our combined solutions today.

Let’s talk!

Mimi Moore

Founder and Content Marketing Director

Wolfson House Writing focuses on B2B content strategy, production, and promotion. Our content speeds growth, increases brand awareness, and boosts website traffic. We are localization industry experts who help you to overcome content challenges to retain existing customers and attract new prospects.

Learn more about Wolfson House Writing.